Innovate Napier - Chris Wilkinson

Chris Wilkinson - Consumer Market & Retail Trend Futurist: Driving Growth Through Insight & Innovation.

Join us for our first Innovate Napier breakfast for 2025.

Chris Wilkinson is a highly sought-after, engaging keynote speaker and leading authority on consumer markets and shopping trends. With over 20 years leading First Retail Group, a specialist consultancy, he helps ambitious brands and destinations navigate the evolving retail landscape and capitalise on emerging opportunities. Chris’s expertise spans global trends, customer experience, and strategic adaptation, all delivered with a keen understanding of the local market.

Chris brings a unique perspective, providing actionable insights for marketers seeking to understand and connect with today's dynamic consumer.

Chris's resume includes:

Managing Director, First Retail Group (20+ years):

○ Led strategic consulting projects for global brands, retail property owners, and government organisations.
○ Experienced in performance development, customer experience, and shopper
behaviour.
○ Provided expertise in adapting to market trends, competition, and evolving consumer
needs.

Former Director, Positively Wellington Tourism:
○ Contributed to the development and implementation of destination marketing
strategies.

Entrepreneurial Ventures:
○ Developed and sold successful businesses in the retail and service sectors.

Take a look around...

Close