Billy Apple® A Brand Looking for a Product Exhibition

1 Tennyson St, Napier

The naming of a new apple cultivar Billy Apple® fulfils a long-held ambition for the artist and is the natural culmination of his 1962 self-branding exercise.

Billy Apple® A Brand Looking for a Product 1962—2020 looks back to Apple’s name change and the way Apple created artworks that referenced his name.

Centred on his ambitious collaboration with Hawke’s Bay scientist, Allan White, which began in 1999. The exhibition, traces the story in which Apple sought an apple to distribute commercially under the licence Billy Apple® Ltd.

This exhibition closes at the end of October.


Sun 24th Oct 2021, 9:30am

Mon 25th Oct 2021, 9:30am

Tue 26th Oct 2021, 9:30am

Wed 27th Oct 2021, 9:30am

Thu 28th Oct 2021, 9:30am

Fri 29th Oct 2021, 9:30am

Sat 30th Oct 2021, 9:30am

Sun 31st Oct 2021, 9:30am


MTG Hawke's Bay, Napier, Hawke's Bay / Gisborne

1 Tennyson St, Napier