Demystifying the New Product Development Process

36 Bridge St, Napier

Food Product Development Workshop Join us for an informal and hands-on workshop aimed at demystifying the new product development process. You’ll leave with tools and tips to apply in your own business and an understanding of market validation, creating a new food product and the essence of the product development process. You may be eligible for Regional Business Partners Capability Development vouchers which may cover up-to half of your course cost. You must already be operating as a business and be GST registered. Other conditions apply. Please contact your local Regional Business Partner for more information on eligibility. The course will cover: - Market validation - Who and where are your potential customers? - What is important to them? - How much are they prepared to pay? Creating a new food product - How and where can you make a new product? - Determining costs and understanding pricing - Understanding the basics of food safety and labelling - Future-proofing – risks, planning for scale, planning for line-extensions - Intellectual property planning and protection The essence of the product development process - Questions to be asked each step of the way - Resources and support available The day will conclude with a case-study and an informal discussion/Q&A session. This course is suitable for: ​​​​​​​Brand Managers, Marketers, Product & Packaging Technologists, and those in sustainability guiding roles. ​​​​​​​​​​​​​​ Facilitated by our team of experts including: Nicky Solomon - Business Development Manager, NZ Food Innovation Network Julian Dirks - Eftech Food Technology Consultant Simon Taylor - Fresh Perspective Insights

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Fri 8th May 2020, 9:00am


Hawke's Bay Business Hub, Napier, Hawke's Bay / Gisborne

36 Bridge St, Napier

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