We'd love to host you for a long weekend

Hawke's Bay is wide open skies, usually blue. Grapes on a vine. Apples on a tree. Beach walks that go on for miles. Limestone cycle paths that go on for even more miles. Accommodation from cottages in the countryside to art deco luxury on the seaside. Farm gates. Farmers’ markets. Farm everything. Long lingering lunches amongst vines in the sunshine – everything you’d expect from New Zealand’s Food and Wine Country.

Why not shake off isolation, clear the heads, throw a few things in a bag, jump in the car and head our way.

Plan your Hawke’s Baycation now.

Food & Wine

Hawke's Bay's warm Mediterranean climate has grown New Zealand's finest food and wine producing region.

As the country's oldest and second largest winegrowing region, Hawke's Bay terroir is ideal for cultivating full-bodied reds including Merlot, Cabernet Sauvignon and Syrah, as well as world-class Chardonnay. With more than 30 cellar doors to explore - by bike, car or guided tour - your next drop is never far away.

A bounty of produce overflows from roadside stalls and farmers' markets, while exceptional rural, urban and winery dining opportunities exist in almost every corner of the region.

Food & Wine inspiration

Here's a 'taste' of Food and Wine Country for your Hawke's Baycation

PackagesLuxury Food & Wine Baycation
ItineraryTake a tour of our Cellar Doors
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Great Outdoors

Hawke's Bay is a region of diverse and magnificent landscapes, from mountains and hill country to inland and coastal plains.

With 360 kilometres of coastline hugging the Pacific Ocean, Hawke's Bay boasts a wealth of stunning beaches, from Mahanga and Mahia in the very north to Te Paerahi (Porangahau) in the south. Rivers, lakes, wetlands and waterfalls also provide a focal point for the region's vast array of short, day and multi-day walks and tramps.

The Hawke’s Bay Trails stretch across 200km of flat, easy-riding cycling, while an established network of mountain bike tracks, golf courses and heritage trails provide something for everyone. 

Great Outdoors inspiration

There's 14,000 square kilometres to explore on your Hawke's Baycation

PackagesLuxury Golf Baycation
PackagesCycling Baycation
Short ReadSand between your toes
Short ReadDiscover your perfect Hawke's Bay Short Walk
Short ReadTake a Spin on the Hawke's Bay Trails
Hot DealsCheck out more Great Outdoors Deals

Family Fun

Hawke's Bay is the perfect playground for kids of all ages!

Napier's iconic Marine Parade takes centre stage, with the 3km stretch of seafront home to at least 10 different family-friendly attractions and activities, and all are within walking or scooting distance - handy for even the littlest legs!

Further afield, a network of holiday parks and campgrounds across the region are the perfect base to start and end day-long expeditions. From playgrounds to pools, museums to mini golf, sweetshops to river safaris, Hawke's Bay offers you the opportunity to be as adventurous as you (or the kids!) choose.

Family Fun inspiration

Discover 101 ways to make a memorable family Hawke's Baycation

PackagesFamily Friendly - Kids Go Free Baycation
Short Read7 Must do School Holiday Activities
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Short ReadShort Walks for Little Legs
ItineraryMarine Parade for Kids
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Weekend Escapes

Stunning accommodation, sumptuous dining, and relaxing experiences. All set against the backdrop of New Zealand's Food and Wine Country.

Hawke's Bay is an ideal destination for a long weekend escape. Or maybe longer? Luxuriate in a rural retreat while you take in the views, or check-in to a city hotel and explore more of the neighbourhood.

Short walks, easy-riding cycle trails, cultural experiences, and a spot of boutique retail therapy can all contribute to an appetite that is easily sated by a visit to one (or more likely a few!) of the region's fine cafes, cellar doors, and restaurants. What you are waiting for?

Weekend Escapes inspiration

Stop dreaming and start planning for your weekend Hawke's Baycation

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Short ReadTuck In
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Arts & Culture

With creative culture fed by good food and great wine, Hawke's Bay is home to many of New Zealand's best-known artists, photographers, furniture and fashion designers, and musicians.

From public art installations around Napier, Hastings and Havelock North, and a growing number of small galleries representing local and national artists, there is always something to discover.

Hastings City Art Gallery holds regular exhibitions of national and international contemporary art and design, while MTG Hawke's Bay (Museum, Theatre, Gallery) in Napier is home to the region's permanent collection of treasures.

Arts & Culture inspiration

Be surprised by our cultural beat on your Hawke's Baycation

PackagesIconic Art Deco Baycation
Locals TipWander the Hastings Icons
Short ReadWords on Walls
Locals TipUncover our Arts & Culture credentials
ItineraryExplore the Pangeaseed Seawalls
Hot DealsCheck out more Arts & Culture Deals

Central Hawke’s Bay

Well known for its majestic homesteads and gardens, historic villages, boutique shopping, cafes, wineries and stunning natural landscapes, Central Hawke's Bay is tailor made for exploring.

With its western Ruahine Ranges and an eastern border lined with stunning untouched beaches, the district is blessed with a diverse range of outdoor environments to be experienced at your own pace. 

From the two main towns of Waipukurau and Waipawa, to the townships of Ongaonga, Otane, Porangahau, Takapau and Tikokino, and a charming collection of beachside settlements, Central Hawke's Bay is rural New Zealand at its finest.

Central Hawke's Bay inspiration

Experience our rural charms with your Central Hawke's Baycation

PackagesCentral Hawke's Baycation
ItineraryExplore the Limestone Loop
Short ReadDine Local
ItineraryYour own Private Beach
Short ReadWalk Central Hawke's Bay
Hot DealsCentral Hawke's Bay Deals


Hawke's Bay is home to many of New Zealand's finest visitor experiences - nothing less than you'd expect from New Zealand's Food and Wine Country.

The region boasts an impressive array of exquisite retreat accommodation, with beautifully appointed rooms and views across some of Hawke's Bay's most stunning river, ocean, countryside and vineyard views.

A range of boutique experiences showcase many of the region's star attractions, including bespoke guided tours and premium outdoor activities. Award-winning fine dining featuring our renowned local produce is never far away, while intimate cellar door experiences will have you coming back for more. 

Luxury inspiration

Experience the very best our region has to offer with a luxury Hawke's Baycation

PackagesLuxury Food & Wine Baycation
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Short ReadRooms with a View
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