Friendly People and Progressive Population

Hawkes Bay represents 3.7% of the national population. The population of Hawkes Bay is approx 147,783 people (Statistics March 2009) covering Wairoa District 9,900, Napier City 53,463, Hastings District 66,279 and Central Hawke's Bay District 13,038.

A thriving New Zealand province, Hawkes Bay is known as a friendly region, with hard-working people who have moved from a predominantly rural economy to a wide range of business enterprises.

A high proportion of Hawkes Bay’s land is still designated rural, but most of the population lives in the urban zones around Napier and Hastings.

Hawkes Bay's population density is 10.2 persons per square kilometre - significantly lower than the New Zealand average of 14.1 persons per square kilometre.

The region has a significant Maori population with the major local tribe being Ngāti Kahungunu.

The people of Hawkes Bay enjoy relaxed pace of life but with all the benefits of their two vibrant cities, such as the café scene, sophisticated shopping, arts, entertainment and sports. The climate means most people take advantage of outdoor pursuits and an active lifestyle.