Maui is well-known as one of the most famous gods in Maori mythology and perhaps his most famous accomplishment was fishing up the North Island of New Zealand.
The story begins with a day out fishing with his brothers. The brothers weary of Maui’s antics refused to give him any hook or bait so he used his own fishhook made from the jawbone of his grandmother. He then punched himself in the nose and smeared his blood on the hook to act as bait. Before long Maui caught a great fish that turned out to be the North Island of New Zealand. The fish hook, according to legend, became the cape which now forms the southernmost tip of Hawke Bay. And here in Hawke’s Bay our coastline viewed from above still looks like the fish hook. Hence the name for this part of New Zealand; 'Te Matau a Maui', the 'Hook of the Fish of Maui'.