Hawke's Bay Tourism

Hawke's Bay Tourism is the Official Regional Tourism Organisation

We are jointly funded by the Hawke’s Bay Regional Council and the local tourism industry through the Hawke’s Bay Tourism Industry Association. 

Hawke's Bay Tourism Industry Association is the sole shareholder of Hawke's Bay Tourism Limited.

We are a membership based organisation and offer a tiered membership structure;

  • Basic (Free)
  • Enhanced ($250)
  • Premium ($550)
  • Domestic ($850)
  • International ($1050)

Fees are based on one year membership and are exclusive of GST.

We also operate a Support Partner Programme for businesses that support the tourism and hospitality sector. The cost to join per annum is $300 + GST

For more information on all of these categories and where you think you might fit best - please contact Ann Gregor at anng@hawkesbaytourism.co.nz

Hawke’s Bay Tourism's Mission:

• To ensure Hawke's Bay becomes significantly more attractive to New Zealanders and international visitors as a place to visit, do business and live.

• To become a highly competitive player within the New Zealand tourism industry, increasing Hawke’s Bays market share of both domestic and international visitors and therefore economic contribution to the wider region.

We believe in action and our mission statement is  “let’s get on with it”

Here are the people that do just that:


Hawke's Bay Tourism Team

Annie Dundas
General Manager

Phone: (06) 280 5466
Mobile: 021 630 408
Email: annied@hawkesbaytourism.co.nz


Vicky Roebuck
Communications Manager
Media & PR, Marketing, Communications, Website Content, Social Media

Phone: (06) 280 5465
Mobile: 027 495 4656
Email: vickyr@hawkesbaytourism.co.nz

Ann Gregor
Trade & Industry Tourism Manager
Membership, Trade, Cruise, Conference and Incentive

Phone: (06) 280 5467
Mobile: 027 449 4015
Email: anng@hawkesbaytourism.co.nz


Events Manager
F.A.W.C!, The Big Easy

Phone: (06) 280 5463


Kelly Dwen
Marketing Co-ordinator
Website, Social Media, Digital Training

Phone: (06) 280 5468
Email: kellyd@hawkesbaytourism.co.nz


Jenna Mabey
Marketing Co-ordinator
Membership and Trade

Phone: (06) 280 5462
Email: jennam@hawkesbaytourism.co.nz


Sarah Johnston
Accounts and Office Administrator 
Accounts, Finance and General Administration

Phone: (06) 280 5469
Email: admin@hawkesbaytourism.co.nz


For all general enquiries email enquiries@hawkesbaytourism.co.nz  
or call us on 06 834 1918.

Hawke's Bay Tourism Board:

George Hickton

Neil Barber (Deputy)
Hawke's Bay Tourism Industry Association

Dave Pipe
Hawke's Bay Regional Council

Michele Cole

David Simmons

Sam Orton (Advisor)