Hawke's Bay Tourism Industry
Key Facts and Figures
For the year ending December 2006 The Ministry of Tourism estimates there were 2.2 million visitor arrivals to Hawke’s Bay. Of the 2.2 million visitor arrivals 48% were day visitors and 52% were overnight visitors. Domestic visitors accounted for 86% of all visits to Hawke’s Bay and international visitors 14% of visits. Holiday visitors accounted for 40% of visits, visits to friends and relatives 29% of visits, business 17% of visits, education 2% of visits and other purposes 12% of visits. Total expenditure in Hawke’s Bay is estimated to have been $307 million – 72% by domestic visitors and 28% was spent by international visitors.
Day Visitors
Of the 1.06 million day visitors to Hawke’s Bay, 95% were domestic visitors and 5% were international visitors. Holiday visitors accounted for 37% of visits, visits to friends and relatives 24.5%, business visits 24.5%, education 2% of visits, and other purposes 12% of visits. Visitor expenditure by day visitors is estimated to have been $62 million – 97% was spent by domestic visitors and 3% by international visitors.
Overnight Visitors
Of the 1.1 million overnight visitors to Hawke’s Bay, 80% were domestic visitors and 20% international. Holiday visitors accounted for 42% of visits, visits to friends and relatives 34%, business visits 11%, education 2% and other purposes 11% of visits. Visitor expenditure by overnight visitors is estimated to have been $244 million – 67% was spent by domestic visitors and 33% by international visitors.
The 1.1 million overnight visitors to Hawke’s Bay are estimated to have stayed an average 3.2 nights and are collectively estimated to have spent 3.6 million visitor nights in Hawke’s Bay.
Commercial Accommodation
There was an estimated 488,131 visitor arrivals to Hawke’s Bay’s commercial accommodation, each visitor staying an average of 2.05 nights for a collective stay of 998,569 visitor nights.
Private Accommodation
There were an estimated 716,194 visitor arrivals to Hawke’s Bay’s private homes, school camps, maraes, holiday homes and long term accommodation, each visitor staying an average of 4.2 nights for a collective stay of 2.7 million visitor nights.
Markets
Domestic Visitors were estimated to comprise 87% of visitor arrivals in Hawke’s Bay and international visitors made up the remaining 23% of visitor arrivals.
Hawke’s Bay’s largest domestic markets were Auckland (275,309 visitors) Wellington (199,162 visitors) and Manawatu/Wanganui (164, 716 visitors).
Hawke’s Bay’s largest international markets were: Australia (88,601 visitors), United Kingdom (78,105 visitors) and America (44,304 visitors).
In Hawke’s Bay commercial accommodation 23.5% of visitor nights are by international visitors and 76.5% of visitor nights are by domestic visitors.
Tourism Flows Model
The Ministry of Tourism has released the Tourism Flows Model Publication Summary which analyses the tourism flows associated with key markets and regions within New Zealand. The purpose of the TFM is to represent the dynamics of tourism spatially and to facilitate informed decision-making on where to invest and where to adopt pro-active policy, planning and resource allocation practices.
Click here to download the summary.
Accommodation Sector Profiles
This suite of six reports gives important contextual information on the accommodation sector in New Zealand. An invaluable resource for those already in, or, looking to move into the sector. An overall report is provided as well as specialised reports on Hotels, Motels, Backpackers, Holiday Parks and Hosted Accommodation.
Wine Tourism Sector Profile
This report provides an overview of wine tourism in New Zealand including trends and characteristics of wine tourists.
Click here to download the profile.
Regional Tourism Forecasts Reports 2006 - 2012
These reports are intended to support regional tourism planning and development.
Click here to view the detailed forecasts for tourism Hawke’s Bay.
Hawke's Bay Private Accommodation Monitor
This is a monthly report compiled by APR Consultants giving a detailed analysis of visitors hosted in private homes. It includes visitor arrivals, visitor nights, length of stay and visitor origin.
Click here to view the lastest Hawke's Bay Private Accommodation Monitor (PDF).
Glossary
Visitor Arrivals - The number of people visiting Hawke’s Bay including both day and overnight visitors
Day Visitors - The number of people visiting Hawke’s Bay during the day, who normally reside at least 40 kms away from Hawke’s Bay and will NOT be spending a night in Hawke’s Bay on that visit
Overnight Visitors - The number of people visiting Hawke’s Bay for at least one night who normally reside outside Hawke’s Bay
Visitor Nights - The collective number nights spend in Hawke’s Bay by overnight visitors
Commercial Accommodation - A business that is registered for GST as an accommodation provider | |
Key Links
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