Level 2, Tourism House, 64 Dickens Street, Napier
PO Box 726 Napier, Ph: 06 833 5880, Fax: 06 834 0299  
E: tourism@winecountry.co.nz   W: www.winecountry.co.nz
Executive Officer: Megan Harris

HBWCTA was incorporated as a non-profit organisation in October 2000. Graeme Avery of Sileni Estates was the instigator of the Hawke's Bay Food & Wine Tourism Group, which merged with the existing HB Tourism Association and formed HBWCTA.

The group developed the Hawke's Bay Wine Country brand, which has emerged from the clutter in the market place and is cutting through historical barriers in the region. Businesses and community have embraced the brand proving the vision of regional co-operation is more than just rhetoric.

• Gateway signage into the region and major centres
• Regional publications and regional websites
• Branded crates exporting produce to external markets
• Branded flags flying outside businesses
• Artisan food producers displaying the Food Trail brand
• Artists and galleries displaying the Art Trail brand
• Wineries displaying the Wine Trail brand
• Auckland & Wellington Consumer Food Shows
• TRENZ Annual International Tourism Tradeshow
• Local i-Sites
• Regional Promotional Merchandise
• Regional Transport Providers
• Regional Airport Signage