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Napier Business Overview

Napier is a thriving city by the sea with a unique history and outstanding Art Deco architecture.

Napier's population currently stands at an estimated 57,340 and is a great place to do business, boasting a short commute to work from wherever you live in Hawkes Bay.

Napier is home to the region’s airport, as well as the Port of Napier, and prides itself as a café capital with a wide variety of shopping. From national retailers to the local boutique and specialist stores – you’ll find it all in Napier City.

Tourism has blossomed in Napier over the past five years, particularly with the focus on collectively promoting the region as Hawkes Bay Wine Country.

The lure of world-class Art Deco architecture and iconic events like The Mission Concert and Geon Art Deco Weekend have been enhanced by major tourism initiatives such as the National Aquarium of New Zealand, Ocean Spa hot salt water pools and the Scenic Circle Te Pania Hotel - all which line the city’s waterfront. 

Napier city accounts for 38% of retail spending in the region, and a similar percentage in economic activity in Hawkes Bay.
Napier also hosts competitive manufacturing industries that range from food processing, to textiles and pelt processing, to wood processing and engineering.
There’s also a small yet thriving technology sector, which is centred on electronics, plastics, and precision engineering.

Residential building remains solid in Napier, including developments around the Ahuriri waterfront area, as well as commercial building developments on historical woolstore sites.

Useful Links:

Napier Inner City Marketing (NICM) is an incorporated society formed to assist with the marketing and development of the inner city.

Napier City Council